Content Marketing Manager

Toronto

Posted
2026-08-01
Open until
2026-12-01
Base salary range
Toronto: CA$63k-95k
Apply now

About the role

We are looking for Content Marketing Managers to build a high-quality, data-informed content engine that drives awareness, consideration, and pipeline. You will own the editorial strategy and operations end-to-end, partnering closely with product marketing, product, design, sales, and growth to craft narratives, scale distribution, and measure impact.

What will you do

  • Develop and execute content marketing strategies and annual/quarterly plans aligned with business goals and ideal customer profiles; establish editorial standards and consistent brand voice.
  • Lead and manage content production to ensure high-quality, multi-format outputs consistent with brand voice; build and manage a network of writers, editors, and agencies with scalable QA processes.
  • Coordinate and optimize multi-channel content distribution across website, social media, email, and partner channels to maximize reach and visibility; ensure channel-content fit.
  • Track and analyze content performance data using analytics tools and drive data-driven optimization and iteration; define goals and guardrail metrics for continuous improvement.
  • Oversee and maintain brand consistency, leveraging content to strengthen user relationships and market influence; collaborate with lifecycle teams on nurture programs.
  • Lead end-to-end SEO strategy including audience and keyword research, content optimization, internal linking, and performance monitoring to drive organic growth and search visibility.
  • Utilize advanced analytics platforms including GA4, Search Console, and attribution tools to measure content ROI, pipeline impact, and cross-channel performance; build dashboards and translate insights into actionable recommendations.

What you bring

  • 5+ years of content marketing experience in B2B/SaaS or high-growth environments, with a track record of driving organic growth and pipeline.
  • Exceptional writing and editorial judgment; portfolio demonstrating clear storytelling across formats and stages of the funnel.
  • Hands-on SEO expertise and familiarity with tools like Ahrefs/Semrush.
  • Proficiency with CMS and marketing tools and basic analytics setup.
  • Analytical rigor with GA4 and attribution; ability to translate data into insights and actionable recommendations.
  • Strong project management, prioritization, and stakeholder communication; comfortable operating in ambiguous, fast-moving contexts.
  • Ability to collaborate cross-functionally with product, design, sales, and growth; high ownership and bias for action.
  • Comfort setting strategy while rolling up sleeves to write, edit, and ship content quickly at a high bar for quality.

Nice to have

  • Experience in developer tools, data infrastructure, security/privacy, fintech, or healthcare domains.
  • Experience with sales enablement and ABM content; familiarity with intent data and account-level personalization.
  • Video and webinar production experience; familiarity with scripts, storyboards, and light-weight editing workflows.
  • Basic HTML/CSS and comfort working in design tools for rapid iteration with creative partners.
  • Familiarity with localization, international SEO, and multi-region content operations.
  • Experience with experimentation frameworks and basic SQL for analysis.
  • Prior ownership of editorial operations at scale.

How we work

  • Product-minded engineering: we start with user problems, iterate quickly, and measure outcomes.
  • Engineering excellence: clear APIs and contracts, design docs before complex work, code reviews focused on clarity and maintainability.
  • Security and privacy by design: threat modeling, least-privilege defaults, automated checks in CI, and regular reviews.
  • Pragmatism: choose the simplest approach that can scale; optimize for developer velocity and long-term maintainability.

Compensation & Benefits

  • Competitive salary and meaningful equity (RSUs/stock options).
  • Comprehensive health, dental, and vision coverage; mental health support.
  • Flexible time off and paid parental leave.
  • Top-tier tooling and ergonomic workspace support.
  • Annual learning budget and dedicated time for professional development.

Equal opportunity

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations for candidates with disabilities throughout the interview process.

How to apply

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Content Marketing Manager | AethoVPN